Last week, The Voice’s
fourth season premiere debuted strong. It ranked as the No. 1 (Monday)
and No. 2 (Tuesday) most watched show on television by the key 18-to-49
demographic, trouncing American Idol. The Mark Burnett series continued its ratings climb this week, with 13.6 million viewers tuning in for Tuesday's episode.
It’s not just that the new Idol is a sad failure—an average of 15.9 million viewers are still watching, according to Nielsen Media Research. (Update: Yikes! Only 11.48 million viewers watched Idol's Wednesday competition show this week.) It’s that The Voice is now the much better show. And Idol, the most watched series on television until 2011, is continuing its downward spiral into Law & Order territory. It’s currently ranked as the No. 6 show, behind NCIS, Sunday Night Football, The Big Bang Theory, NCIS: Los Angeles, and Person of Interest.
The ratings freefall can be attributed to a number of factors, but they all boil down to one—this is the worst season of American Idol yet. Here’s why:
1. Oversaturation.
When Idol premiered in June 2002, it was an original blend of Star Search and American Bandstand.
But now there are so many imitators. It’s hard to get excited about
anonymous 20-somethings belting their way to fame, when that’s the
foundation of The X Factor, The Voice, America’s Got Talent, and Duets. Still, that doesn’t mean Idol needs
to fade away. It could have held its ground as the McDonald’s of
singing competitions. The 10th season finished on a high note with
Jennifer Lopez, who made the series spontaneous and fresh for at least
another year after Simon Cowell quit.
2. Disastrous judging.
The real deal breaker with Idol
this season is terrible chemistry on the judging panel. Carey and Minaj
should be on a Bravo reality show together. They don’t even try to
pretend to get along, refusing to make eye contact or speak. Keith Urban
is so laid-back, he’d make a good surfing or drinking buddy—but as a
judge, he almost lulls you to sleep. And perpetual table sitter Randy
Jackson needs a new job. Compare that to The Voice, where it’s
hard not to cheer at all the crazy antics inside those egg-shaped
judges’ domes. Adam Levine and Blake Shelton toss off breezy one-liners.
Usher and Shakira haven’t wasted any time adjusting to their new
careers. He dances. She leaps up and hugs her new recruits. Mariah will
sometimes refuse to participate in a standing ovation because her
dresses are too tight.
In a few years, there will be an America without American Idol.
3. Or maybe it’s Mimi’s fault.
It’s not clear, looking back, why Carey even signed up for American Idol. J. Lo desperately needed the career boost, but Mimi didn’t—she was a revelation in Precious. Carey was supposed to carry the new incarnation of Idol,
a task she could have accomplished if she just cared more. But after
her shouting spat with Minaj became public last summer, she has looked
over it. She offers the contestants a lot of vague praise (“Darling, you
know I love you always,” she said on Wednesday night’s show after a bad
song) but lacks a personal connection. She should watch The Voice
and try to channel Shakira’s warmth. To be fair, Minaj is really
entertaining—she arrived late to a live TV taping and still outshined
everybody else—but it’s not enough.
4. Bad themes.
Even though Idol
is targeted to teens and tweens, it’s often built around songs you
would find only on an octogenarian’s record player. This needs to stop.
The theme nights for this latest season have all felt excruciating, an
endless loop of wedding ballads sung by ghosts of Idol past like Taylor Hicks and Lee DeWyze.
After 12 years, I have no desire to listen to two hours of Beatles
karaoke ever again. I don’t want another disco, rock and roll, or Motown
night with 73-year-old Smokey Robinson as the guest mentor. Was Justin
Timberlake not available? How about Taylor Swift? Beyoncé? Ke$ha?
Rihanna? Bruno Mars? Usher? Oh, wait.
5. Boring contestants.
There are only three singers on Idol this year who can actually sing. I won’t name them because I can’t remember their names.
6. Cheating.
The last time a female won American Idol (Jordin Sparks in 2007) was during George W. Bush’s presidency. The reason so many male singers have dominated Idol recently—David Cook, Kris Allen, Lee DeWyze, Scotty McCreery, Phillip Phillips—is because that’s what the Idol fan
base wants. The tween girls who exercise their right to nonstop texting
have turned the competition into a prom-king race, stuffing their
ballots for what Richard Rushfield calls the WGWG (White Guy With a Guitar). Even so, it seems as if Idol
went out of its way this season to block that popular genre of singer.
And it offered us such embarrassing male singers that only two of them
remain. When a girl finally wins the show this season, it will feel like
cheating.
7. Too much Idol!
Is there a reason for American Idol
to run for two and a half hours every week? The show is so padded that
contestants are singing random duets with each other in random
configurations, forcing the long-winded judges to critique them twice. Idol could
really use some fresher producing to bring it into this decade. It also
needs better musical guests on its Thursday-night results shows. (Can’t
Ryan Seacrest help with that?) It’s all so stale, it’s starting to look
like a true shock of this season will be the acceptance of the
inevitable. In a few years, there will be an America without American Idol.
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